The Power of Blow Drying

Today, I’d like to share a slightly more professional topic.

In fact, the technique and value of “blow dry” are quite different between Japan and New York in the United States.

Blow Dry as “Just a Finishing Touch” in Japan

In Japan, blow drying after a cut or color is generally seen as part of the finishing process. Many Japanese people tend to have relatively straight and manageable hair, so it can look neat and polished without spending a great deal of time.

Because of this, blow drying is not always recognized as a “specialized skill.” Stylists often use paddle brushes or Denman brushes simply to smooth and lightly shape the hair.

In the U.S., There Are Even Blow Dry Specialty Salons

In contrast, blow drying is considered a very important service in the United States.

There are even salons dedicated exclusively to blowouts, known as “Blow Dry Bars.”

Since many people in the U.S. have wavy, curly, or textured hair, blow drying plays a crucial role in smoothing and refining the hair. With professional technique, a stylist can create shine, control, and a polished finish that is difficult to achieve on your own.

“Just a Blow Dry” Before an Event

Another interesting cultural difference is how salons are used before events.

In the U.S., it’s very common to visit a salon before a party, dinner, or business event just to have your hair styled. Even without getting a cut or color, many people think, “I just want my hair to look great today,” and book a blowout.

In Japan, going to a salon is still often seen as something for special occasions. In the U.S., however, going in “just for a blow dry” is much more casual and part of everyday life.

House Calls Are Also Common

What may be surprising is that house calls (mobile styling services) are not unusual in the U.S.

Especially before ceremonies or important events, busy clients may request a stylist to come to their home simply for a blow dry. It allows them to save time while still achieving a perfectly polished look.

This is a unique part of American beauty culture.

When I was in New York, I frequently provided house call services as well.

A Wide Variety of Brushes

American stylists often use multiple types of brushes depending on the hair texture and desired style, such as ceramic round brushes or mixed nylon and boar-bristle brushes designed specifically for blow drying.

By applying proper tension during the blow dry, they create lift at the roots and a long-lasting shape.

In Japan, many styles are finished more naturally with fingers and a dryer. In the U.S., however, the blow dry itself is considered the style.

Differences in Product Usage

There are also differences in how products are used.

In the U.S., stylists typically apply heat protectant sprays, volumizing mists, or smoothing creams before blow drying. Rather than heavy oils, lighter foams and mists are often preferred.

For example, OLIOSETA oil is also popular because it provides shine without making the hair feel too heavy.

At REPUBLIC, we incorporate the blow dry techniques we learned in New York to offer our Japanese clients a level of shine and root lift that is difficult to recreate at home.

Not only for special occasions, but also for days when you simply want to lift your mood, we would love to welcome you.

When your hair is beautifully styled, it naturally lifts your spirit.

We will continue to propose personalized blow dry styles tailored to each individual.

Kichijoji Hair Salon REPUBLIC0422-24-9195